Branding

Find an Article

Filter articles

Showing 1 to 10 of 77 results

Birkenstock takes a bold step

EU24-08-2016

From January 2017, the German-based footwear company will no longer supply its products for Amazon to sell online and will not authorise any third party merchants to sell on the marketplace section of the online retailer, says Martin Ochs of Hamlins.

UDRP roundup: Wins for brand owners against bogus domain names

International, US10-08-2016

In the latest round-up of UDRP decisions, TBO brings news of victories for Philip Morris, Lego and Hugo Boss.

Lessons and questions from WIPO’s UDRP statistics

International, US22-06-2016Gareth Dickson

A review of cybersquatting filings at the World Intellectual Property Organization in 2015 provides some food for thought for brand owners, who need to make their voice heard as ICANN conducts a review of rights protection mechanisms. Gareth Dickson of Cooley reports.

Online brand protection war stories: a roundup from INTA 2016

US15-06-2016

The International Trademark Association’s 2016 annual meeting in Orlando in May included plenty of sessions covering online IP issues. Here we provide a rundown of five of the most interesting topics.

Tackling trademark trolls

US08-06-2016Sharon Daboul

Trademark trolls are no longer exclusively a big brand problem, but what can small and medium-sized enterprises do to combat the risks? Sharon Daboul, attorney at law firm EIP, has some practical suggestions.

They’re not faking it: China needs cooperation to combat counterfeiting

China01-06-2016Paul Mandell

Social media platforms and brand owners would do well to stop pointing fingers and get involved in reducing the production and sale of counterfeit goods in China themselves, says Paul Mandell of Consero.

Protection: doing more with less

International25-05-2016Elisa Cooper

The number of trademarks owned by corporate entities is increasing but the cash to defend their expanding portfolios is not. Elisa Cooper, vice president of marketing for Lecorpio, has some suggestions for protection on a budget.

The perils of policing online marketplaces

International18-05-2016Oliver Watson

Many large online marketplaces have taken some strides against counterfeiting, but have they gone far enough? Oliver Watson of Lewis Silkin investigates.

Dealing with cybersquatting: the wisdom of thinking ahead

International, US13-04-2016David Weslow and Ari Meltzer

As the ways to misuse domain names continue to evolve, trademark owners should consider modernising their anti-cybersquatting practices to adapt to these changes, say David Weslow and Ari Meltzer of Wiley Rein.

Fighting the fraudsters: combating fake reviews

International09-12-2015Stuart Fuller

Too many exclamation marks are one sign of a fake review says Stuart Fuller, director of communications at NetNames.

Showing 1 to 10 of 77 results

Trademarks and Brands Online