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Fashion brand Michael Kors has taken 100 online counterfeiters to court over trademark infringement.
The lawsuit, which requested injunctive relief, was filed at the US District Court for the Southern District of California on Monday, May 1.
Michael Kors owns the trademarks ‘Michael Kors’ and ‘MK Michael Kors’, among others, at the US Patent and Trademark Office for goods such as handbags, jewellery and clothing.
“Like many other famous trademark owners in the lifestyle goods market, Michael Kors suffers ongoing daily and sustained violations of its trademark rights at the hands of counterfeiters and infringers,” said the claim.
The suit added that if the defendants are not stopped, they will continue to acquire domain names to sell the counterfeit goods and expand their enterprises.
Michael Kors explained that the goods being sold on the internet stores are of a “substantially different” quality to the genuine goods.
It also alleged that the defendants are concurrently employing substantially similar, and often coordinated, paid advertising and SEO strategies.
The brand is seeking injunctive relief, transfer of the infringing domains, profits, and damages of $2 million per mark used.
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Michael Kors, handbags, trademark, trademark infringement, counterfeits, luxury, brands