Allowing viewers to click on and even buy a product in an online video enables brand owners to connect with their customers in increasingly interactive ways. TBO met Steve Callanan of Wirewax, a provider of this service.
The launch of a big name’s Christmas campaign has become an event in itself in recent years. TB&I looks at what they offer for brands, the secrets of their success and the pitfalls.
Courts across the world have been busy dealing with some high-profile intellectual property disputes this year. WIPR picks 13 of the most interesting and examines their implications.
Companies and individuals operating online need to be wary of a multitude of possible problems, as Safir Anand describes.
From Nike’s Olympic efforts to Coca-Cola’s Facebook makeover, TB&I looks at some of 2012’s most creative online marketing campaigns.