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Wirewax: shopping made easy

UK, US16-04-2014

Allowing viewers to click on and even buy a product in an online video enables brand owners to connect with their customers in increasingly interactive ways. TBO met Steve Callanan of Wirewax, a provider of this service.

Tis the season: Christmas campaigns

UK, US19-12-2013

The launch of a big name’s Christmas campaign has become an event in itself in recent years. TB&I looks at what they offer for brands, the secrets of their success and the pitfalls.

13 from 2013: cases of the year


Courts across the world have been busy dealing with some high-profile intellectual property disputes this year. WIPR picks 13 of the most interesting and examines their implications.

Multiple threats: IP on the Internet

International01-09-2013Safir Anand

Companies and individuals operating online need to be wary of a multitude of possible problems, as Safir Anand describes.

Getting engaged: success stories from the social media front lines


From Nike’s Olympic efforts to Coca-Cola’s Facebook makeover, TB&I looks at some of 2012’s most creative online marketing campaigns.

Showing 11 to 15 of 15 results

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