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Domain name management: five guiding principles

US04-09-2018Elisa Cooper

While there is no one ‘right way’ to manage domain name portfolios, domain professionals should consider these five guiding principles in determining what is best for their companies, says Elisa Cooper of Brandsight.

Counterfeit: No harm, no foul … or is there?

UK25-07-2018

Nick Court of the City of London Police Intellectual Property Crime Unit discusses the need to publicise the real harm caused by IP infringement to members of the public.

Canada’s imminent trademark law changes attract brand trolls

Canada11-07-2018

Canada has decided to become fully integrated with the international trademark regime, but trolls are already taking advantage of the rule changes, writes Ashlee Froese of Froese Law.

Instagram assists with weeding out fake influencers

International16-05-2018Ashlee Froese

Some unscrupulous influencers have faked their social media followings to give the appearance of being a legitimate marketing platform for third party brands, yet it’s all smoke and mirrors, warns Ashlee Froese of Froese Law.

Cannabis in Canada: the lowdown on branding

Canada04-04-2018

As legalisation of cannabis products for personal use approaches, the Cannabis Act contains restrictions on how a cannabis product or service can be marketed in Canada. Ashlee Froese of Froese Law spells out some of the rules for brand owners.

Protecting reputations: using blockchain to mitigate the scourge of counterfeit goods

International28-02-2018Chris Painter

Rather than discarding the very systems that have accelerated their digital transformation, companies can implement blockchain technology to provide an audit trail and fight fakes, says Chris Painter of Omnitude.

Out in the open: battling counterfeiters in the social media landscape

International21-02-2018

Social media presents brands with great opportunities, but if they want to fully realise the benefits they need to take care of the obvious, such as their own social media accounts, as Chrissie Jamieson of MarkMonitor explains.

GS Media: where are we now?

EU07-02-2018

The judgment of the CJEU in GS Media in September 2016 caused a significant debate among those with an interest in copyright law and had wide-ranging consequences for virtually all website operators (whether they know it or not). William Smith of Bird & Bird reports.

The ultimate in influencer marketing: TV product placement

31-01-2018

Subtle—or more obvious—product placement can be an effective promotional tool, says Canadian branding and fashion lawyer Ashlee Froese.

Broadcasting with caution

UK08-11-2017Carissa Kendall-Windless

UK football authorities and broadcasters are increasingly teaming up to prosecute illegal broadcasters, as Carissa Kendall-Windless of EIP explains.

Showing 1 to 10 of 334 results

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