A fresh look at domain name management
Several factors should be addressed when companies are considering whether to change the way they manage their domain name portfolios, says Matt Serlin of corporate domain name registrar Brandsight.
Applied Filters
Best year yet for ‘dot brands’
Many more noteworthy brands across different industries have introduced their new domain name extensions in the past year. Samantha Demetriou of FairWinds Partners reports.
New gTLDS: a four-year review
The uptake of 'dot brand' gTLDs is slow, but brands are increasingly finding clever ways to take advantage of the opportunities presented, as Matthieu Crédou, chief marketing officer at Afnic, describes.
More change in store: review of ICANN 54
As we come to the end of 2015, the transitional situation surrounding ICANN and its members looks set to continue, says Matt Serlin of MarkMonitor.
Feeding discontent: what the rise of one gTLD means for brands
The .feedback gTLD provides a new way for consumers to comment on and criticise brands, but not everyone is convinced by its business model. TBO reports.
Tip of the iceberg: beneath the ‘surface web’
Charlie Abrahams, senior vice president at brand protection company MarkMonitor, explains what can be done to prevent brand infringements on the dark side of the web.
Politics and IP: a tough balance
Politicians, often under intense scrutiny, should be careful when asserting claims of IP infringement, even more so in the digital age. TBO reports.
How good is the Trademark Clearinghouse?
ICANN has announced that it is looking for external providers to carry out an independent review of the TMCH. Joel Vertes of law firm Olswang assesses its performance so far.
Busting the gTLD search myth
Ever since 2012, when ICANN opened the application stage for new gTLDs, there have been claims that they will perform better in search results than existing suffixes. However, as TBO reports, that is not the case.
Has .sucks set a dangerous precedent?
The pricing model for the .sucks gTLD has caused concern for many brand owners, say Flip Petillion of Crowell & Moring and Stuart Fuller of NetNames.
Can you afford not to have a ‘dot brand’?
Now is the time for companies to prepare themselves for a ‘dot brand’ domain, says Roland LaPlante, chief marketing officer at Afilias, on behalf of NetNames.
