Several factors should be addressed when companies are considering whether to change the way they manage their domain name portfolios, says Matt Serlin of corporate domain name registrar Brandsight.
Quite possibly the most controversial TLD ever to have launched, .sucks is now on general sale. John Berard, chief executive of Vox Populi, the registry behind the contentious domain, gives his side of the story and explains why brands can benefit from a .sucks web address.
With so much going on at ICANN, the resignation of chief executive Fadi Chehadé couldn’t have come at a trickier time. Greg Shatan, president of the IP constituency at the organisation, ponders who might step up to the plate and discusses the task he or she faces.
Mobile apps are changing consumers’ relationships with domain names, which could reduce the need for brands to register generic top-level-domains defensively, say Antony Gold and Lauren Somers of patent and trademark attorney firm HGF.
The .sucks domain has caused controversy among some brand owners due to its pricing structure, but the registry maintains it has done nothing wrong. TBO finds out more.
The coming months will show how brands rise to the challenges and opportunities of an internet audience that is still relatively uninformed about the new gTLD programme, says Samantha Demetriou of domain name strategy consultancy FairWinds Partners.
Monitoring services are the starting point for effective action against the abuse of brand names on the internet, says Andreas Soll of Key-Systems.
The launch of two new suffixes—.porn and .adult—will certainly get people talking and we can expect some out-of-the-box thinkers to bring some interesting new twists on the terms. Stuart Fuller of NetNames explains.
When it comes to the crunch, the First Amendment is all about content and if it's more political than commercial then a passing off claim goes out of the window, as TBO reports.
Brands need to recognise and respond to the increasing sophistication of the rogue trader’s mind. Elisa Cooper of MarkMonitor outlines some important tips.
The online world is rife with problems, meaning brand owners should monitor any potential dangers in order to protect their identity says Nick Wenban-Smith of Nominet.