A fresh look at domain name management
Several factors should be addressed when companies are considering whether to change the way they manage their domain name portfolios, says Matt Serlin of corporate domain name registrar Brandsight.
Applied Filters
The role of government in the name game
A sub-group of ICANN’s Governmental Advisory Committee wants to severely restrict the use of geographical names in domain names or trademarks, but this proposal must be vigorously opposed, says Nick Wood of domain name registrar Com Laude.
ICANN: the year ahead for the IPC
ICANN’s Intellectual Property Constituency expects to be tracking several key developments in 2015, including gTLD rights protection measures and Whois accuracy. The group’s president Kristina Rosette gives a preview of the likely workload in 2015.
'Dot brand' registries: dragging their feet
Despite representing around a third of new gTLD applicants, very few brand owners have yet to take the plunge and launch their own registry. TBO finds out why.
Semantics: to affinity and beyond
The specificity of new gTLDs affords website owners something not possible in .com: memorable and meaningful names to which they and their users have a connection. Bob Samuelson reports.
New gTLDs: must try harder
Since the new gTLD programme was introduced, brand owners’ pulses have hardly been racing. Stuart Fuller finds out why.
Cherry picking your gTLDs
Many brands don’t have the time to choose in which new gTLDs to register their names, but Rolf Larsen and Jeanette Söderlund Sause of Dot Global, a domain name registry, can help them wade through the list.
Innovation and you: introducing the .philips gTLD
The success of the new ‘dot brand’ gTLDs will largely depend on how well the first-mover adopters manage their domains and educate their customers, says Ingrid Baele.
'Dot brand' gTLDs: owning the territory
The new gTLD expansion has provoked some ‘so what?’ responses, so Roland LaPlante is here to discuss the main benefits of a ‘dot brand’ and review some important marketing trends.
ICANN meeting: turning fifty
A record number of attendees headed to ICANN 50 in London, the first time the organisation’s public meeting has been hosted in the UK capital. TBO reports on the highlights, which include Google’s story about gTLDs.
Marketing gTLDs: start spreading the news
As only a tiny proportion of the general public is likely to know what new gTLDs are, marketing them successfully is very important. But who should be doing this, and what can they do? Andy Churley investigates.
