Several factors should be addressed when companies are considering whether to change the way they manage their domain name portfolios, says Matt Serlin of corporate domain name registrar Brandsight.
Protecting your brand online is becoming increasingly difficult and a protection strategy is a necessity in the digital age, says Tosshan Ramgolam of Incopro.
Nick Court of the City of London Police Intellectual Property Crime Unit discusses the need to publicise the real harm caused by IP infringement to members of the public.
Rather than discarding the very systems that have accelerated their digital transformation, companies can implement blockchain technology to provide an audit trail and fight fakes, says Chris Painter of Omnitude.
Social media presents brands with great opportunities, but if they want to fully realise the benefits they need to take care of the obvious, such as their own social media accounts, as Chrissie Jamieson of MarkMonitor explains.
From January 2017, the German-based footwear company will no longer supply its products for Amazon to sell online and will not authorise any third party merchants to sell on the marketplace section of the online retailer, says Martin Ochs of Hamlins.
Social media platforms and brand owners would do well to stop pointing fingers and get involved in reducing the production and sale of counterfeit goods in China themselves, says Paul Mandell of Consero.
Many large online marketplaces have taken some strides against counterfeiting, but have they gone far enough? Oliver Watson of Lewis Silkin investigates.
Göran Marby has been chosen to succeed Fadi Chehadé as the new chief executive of ICANN. Greg Shatan, president of ICANN’s IP Constituency, tells us what Marby can expect.
Retail trade associations haven’t yet followed their media brethren into the website blocking game to fight counterfeiters. Marc Rachman and Michael Silver of Davis & Gilbert discuss the reasons.
There are various avenues for brand owners to tackle the issue of online fraud in an attempt to make national and international legal regulation of internet commerce more effective, as John Anderson of the Global Anti-Counterfeiting Groups Network describes.