Several factors should be addressed when companies are considering whether to change the way they manage their domain name portfolios, says Matt Serlin of corporate domain name registrar Brandsight.
It has never been more important for shoppers to be extra cautious and keep in mind the risk of purchasing counterfeit, rather than genuine, goods online, says Simon Whitehouse, senior director, EMEA, at MarkMonitor.
A recent report said that 40% of products sold online in China were counterfeit or “sub-standard”, raising fears that brand owners still face major challenges in protecting their IP. However, as TBO examines, there are reasons to be optimistic.
A number of global brands have embarked on a strategy based on the moral aspect of counterfeiting, transforming the war against IP infringement into a crusade for all that is right and just. Their most loyal customers are the foot soldiers, says Stuart Fuller of NetNames.
The rise of e-books has led to a growing amount of pirated content, and there is not yet a consistent approach to fighting it, although progress is being made, say Ulrike Grübler and Michael Schidler of Bird & Bird.
It is impossible to win the battle against illicit online traders, so raising public awareness is essential. In the UK, the Anti-Counterfeiting Group, which represents more than 140 multi-nationals, offers a variety of services to help fight fakes. Phil Lewis, of the ACG, reports.
Local knowledge and boots on the ground led to the exposure of a counterfeit perfume operation in China, as Lee Macfarland of CBI Consulting reports.
The fight against counterfeiting is about small marginal gains rather than one major offensive, and all brand owners and protection specialists have a role to play on the battleground, says Stuart Fuller of NetNames.
The British government is showing commitment to IP protection but there is still much to be done, says Mike Weatherley, former IP adviser to the prime minister.
Whether the presence of an internet hyperlink could potentially be a copyright-infringing communication is a continuing question for the European courts. Peder Oxhammar and James Whymark of Baker & McKenzie report.
The Chinese government is hoping that an increased emphasis on protecting IP, including on Alibaba Group’s websites, will help the country foster innovation. Ed Chatterton reports.