Several factors should be addressed when companies are considering whether to change the way they manage their domain name portfolios, says Matt Serlin of corporate domain name registrar Brandsight.
Many brands don’t have the time to choose in which new gTLDs to register their names, but Rolf Larsen and Jeanette Söderlund Sause of Dot Global, a domain name registry, can help them wade through the list.
The new gTLD expansion has provoked some ‘so what?’ responses, so Roland LaPlante is here to discuss the main benefits of a ‘dot brand’ and review some important marketing trends.
The success of the new ‘dot brand’ gTLDs will largely depend on how well the first-mover adopters manage their domains and educate their customers, says Ingrid Baele.
The mobile app market is growing fast, especially in the travel sector, and the most popular ones will need to be alert to attempts to counterfeit them. TBO reports.
Downloaders of unauthorised movies might not all be the criminals and rogues the film companies and IP professionals portray them as, Lexi Alexander tells TBO.
‘Yooview’, ‘Channel Me’ and ‘MyView’ are some of the potential new names for YouView TV should the internet TV service have to rebrand following two trademark cases, as Sharon Daboul explains.
Musicians, publishers, websites and internet users all need to stay up to speed with issues of copyright protection, says John Illsley.
E-books give writers the chance to find an audience but also leave them vulnerable to piracy, so publishers are coming up with new strategies to deal with the problem. TBO reports.
Research suggests that seven out of ten of the most shared ‘World Cup’ adverts were for brands with no official relationship with the competition. So is the campaign against ambush marketing lost, at least when it comes to digital media? And what might that mean for the Glasgow Commonwealth Games? Dan Smith investigates.
A growing number of companies are battling counterfeiting by educating their customers on fake goods and the dangers they could bring, as Stuart Fuller explains.