A fresh look at domain name management
Several factors should be addressed when companies are considering whether to change the way they manage their domain name portfolios, says Matt Serlin of corporate domain name registrar Brandsight.
Fake fashion: flattery or theft?
Partnerships between fashion retailers and high-end designers, both online and on the high street, could help eliminate some of the incentive for consumers to buy counterfeit goods, although some in the industry remain sceptical. TBO investigates.
ICANN meeting: turning fifty
A record number of attendees headed to ICANN 50 in London, the first time the organisation’s public meeting has been hosted in the UK capital. TBO reports on the highlights, which include Google’s story about gTLDs.
Cybersquatting: how to win a URS dispute
The URS allows trademark owners to quickly tackle clear-cut cases of cybersquatting, but its high burden of proof is just one hurdle to overcome. David Weslow explains what we can learn from some of the early cases.
Marketing gTLDs: start spreading the news
As only a tiny proportion of the general public is likely to know what new gTLDs are, marketing them successfully is very important. But who should be doing this, and what can they do? Andy Churley investigates.
Rogue traders
The FIFA World Cup in Brazil is set to attract more than one million football fans this summer, but they must be wary of being duped by websites selling fake tickets, as Stuart Fuller explains.
KarmaKrowd: trading cards and prosthetic legs
Unlike many other crowdfunding platforms, KarmaKrowd offers project managers IP advice and assistance to ensure that their ideas are protected. TBO spoke to Cindy Summerfield about why she founded the service and how it can help.
Highlights from INTA in Hong Kong
Pinterest, CBS and Visa International were just some of the companies providing advice on brand promotion and protection at the International Trademark Association’s annual meeting in Hong Kong. TBO reports on the event, which ran from May 10 to 14.
Closer control: social media and drugs
A block on fake profile pages is one of many new proposals for regulating drug companies’ advertising on social media. Brett Heavner and Brian Westley report on the wide-ranging draft rules.
How to use keywords in Russia
For the first time Russian courts have clarified that using a trademark as an advertising keyword can constitute IP infringement. Igor Motsnyi provides an update on the case and predicts its implications.
Brands in the palm of your hand
Domain names have never been as important as they are today, says Stuart Fuller of NetNames.
