Several factors should be addressed when companies are considering whether to change the way they manage their domain name portfolios, says Matt Serlin of corporate domain name registrar Brandsight.
With the first delegations of new generic top-level domains just weeks away, Stuart Fuller looks at how to avoid being left behind, and whether the new programme will be the cataclysmic shock many are predicting.
Brand owners cannot afford to ignore the new domain name revolution heading our way this summer, and unregistered or dropped domains could provide a way in for cybersquatters. Understanding how and when to protect trademarks is the question of the day.
Good crisis management should form a key part of any online branding strategy. TB&I looks at the lessons to be learned from some of 2012’s most high profile PR disasters.
Trademark owners and their attorneys need a new gTLD strategy to help them navigate the chaos that will shortly hit the Internet, says Daniel Greenberg.
Efficient customs actions at Turkish borders play a key role in the global combat against counterfeits in transit, and rights holders have a big part to play. Ayla Oktar and Salih Oktar report.
ArtSpotter is an Internet ‘smart map’ that invites users to share their art discoveries using social networks. TB&I spoke to founder Raphaëlle Heaf about the site.
TB&I talks to Mega CEO Vikram Kumar about how the offspring of the notorious cyberlocker aims to keep file-sharing above board.
The Internet has come a long way, but as it has grown so have the threats to its security, as Scott Courtney explains.
Copyright is Cyprus has come a long way towards harmony with international standards, but there are still some anomalies, says Ermioni Pavlidou.
From Nike’s Olympic efforts to Coca-Cola’s Facebook makeover, TB&I looks at some of 2012’s most creative online marketing campaigns.