Several factors should be addressed when companies are considering whether to change the way they manage their domain name portfolios, says Matt Serlin of corporate domain name registrar Brandsight.
Internet memes have become a popular marketing tool for companies such as Nike and McDonald’s for their quick and easy dissemination, cool factor and ‘stickiness’.
Like the rest of us, cybercriminals love public holidays and festivals. But as Andy Churley explains, they have very different reasons to look forward to certain times of the year.
Electronic Arts is one of the most successful video games publishers on the planet, but with that success comes a sustained piracy threat. Now the company is fighting back, as TB&I finds out.
The Digital Marketing & gTLD Strategy Congress will be held in New York City from March 11 to March 12. TB&I looks at the potential highlights.
With the first gTLDs expected to launch in the first half of this year, Susan Prosser takes a look at the IP protections afforded by the new system.
Most discussion about rights protection mechanisms under the new gTLD programme has focused on the mandatory measures, but several individual registries are providing their own forms of defence, as TB&I finds out.
Deezer is a music streaming service with a unique business model that aims to change the way we listen to music. TB&I spoke to Deezer UK’s managing director, Mark Foster.
Recent Polish trademark cases concerning the status of domain names have been solved in favour of brand owners, as Marta Skrobot explains.
The debate over the proposed changes to the Trademark Clearinghouse model, known as the ‘straw man solution’, is intensifying. Ben Anderson looks at the best way to cut through the confusion.
TB&I spoke to ICANN chief operating officer Akram Atallah about the timeline for new gTLDs and what still needs to be done.