A fresh look at domain name management
Several factors should be addressed when companies are considering whether to change the way they manage their domain name portfolios, says Matt Serlin of corporate domain name registrar Brandsight.
A refreshing change: when big brands rebrand
eBay is one of the most-recognisable online brands in the world. So why, after 17 years in business, did it decide to change its logo? TB&I finds out.
Are you protected? The Trademark Clearinghouse
Under its new generic top-level domain programme, ICANN has set up the Trademark Clearinghouse to help assuage the concerns of trademark owners. Petter Rindforth takes a look at what the Clearinghouse will offer.
If it ain't broke . . .
The UDRP has functioned efficiently in a changing DNS landscape for more than a decade, and WIPO will most likely want to keep it that way even as its workload increases. TB&I reports.
Managing an agent network: technology, tips and tweaks
How do we efficiently use an agent network that is vital for our business but fragmented into many pieces? Larissa Best has some suggestions.
Reaching the end user: migrating from .com to .brand
Kate Hutchinson looks at creating a strategy for domain migration, educating customers about new TLDs, and the advantages of using social media to promote and streamline the transition.
Snapshot: Wefunder
Wefunder is a US-based crowd funding platform that brings together start-ups with bright ideas and investors looking to make a profit. TB&I talks to co-founder Mike Norman about the business.
Social media: successfully navigating risk
Social media networks are growing by the day. For brands, this presents a clear opportunity, but there are pitfalls too. Ben Allgrove explains.
Start spreading the news
When using newsletters in email marketing, companies need to know what works legally and what doesn’t, as Bettina Krause explains.
The hills are alive -- with the sound of (illegally downloaded) music
With Christmas on the horizon, online retailers are expecting a bonanza, but so too are counterfeiters. Stuart Fuller looks at how you can avoid falling victim.
Time to shine: .pw registry announces sunrise phase
The .PW Registry invites brand holders worldwide to secure their trademarks during the Sunrise phase. Sandeep Ramchandani reports.
