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A refreshing change: when big brands rebrand

01-12-2012

eBay is one of the most-recognisable online brands in the world. So why, after 17 years in business, did it decide to change its logo? TB&I finds out.

Are you protected? The Trademark Clearinghouse

01-12-2012Petter Rindforth

Under its new generic top-level domain programme, ICANN has set up the Trademark Clearinghouse to help assuage the concerns of trademark owners. Petter Rindforth takes a look at what the Clearinghouse will offer.

If it ain't broke . . .

01-12-2012

The UDRP has functioned efficiently in a changing DNS landscape for more than a decade, and WIPO will most likely want to keep it that way even as its workload increases. TB&I reports.

Managing an agent network: technology, tips and tweaks

01-12-2012Larissa Best

How do we efficiently use an agent network that is vital for our business but fragmented into many pieces? Larissa Best has some suggestions.

Reaching the end user: migrating from .com to .brand

US01-12-2012

Kate Hutchinson looks at creating a strategy for domain migration, educating customers about new TLDs, and the advantages of using social media to promote and streamline the transition.

Snapshot: Wefunder

01-12-2012

Wefunder is a US-based crowd funding platform that brings together start-ups with bright ideas and investors looking to make a profit. TB&I talks to co-founder Mike Norman about the business.

Social media: successfully navigating risk

China, US01-12-2012Ben Allgrove

Social media networks are growing by the day. For brands, this presents a clear opportunity, but there are pitfalls too. Ben Allgrove explains.

Start spreading the news

01-12-2012Bettina Krause

When using newsletters in email marketing, companies need to know what works legally and what doesn’t, as Bettina Krause explains.

The hills are alive -- with the sound of (illegally downloaded) music

01-12-2012Stuart Fuller

With Christmas on the horizon, online retailers are expecting a bonanza, but so too are counterfeiters. Stuart Fuller looks at how you can avoid falling victim.

Time to shine: .pw registry announces sunrise phase

01-12-2012Sandeep Ramchandani.

The .PW Registry invites brand holders worldwide to secure their trademarks during the Sunrise phase. Sandeep Ramchandani reports.

Showing 261 to 270 of 337 results

Trademarks and Brands Online