Several factors should be addressed when companies are considering whether to change the way they manage their domain name portfolios, says Matt Serlin of corporate domain name registrar Brandsight.
The new generic top-level domains require a lot of trademark protection work. Petter Rindforth explains.
The BBC is used to dealing with threats to its intellectual property. And as Diane Hamer, a trademark lawyer at the corporation, tells TB&I, those threats are on the increase.
While the new gTLD programme continues apace, the outcome of many things is still uncertain, as Jonathan Cohen explains.
Scott Schnell of Verisign gives TB&I an insight into how businesses can best use the Internet as a resource to develop their bottom lines.
Whois searches enable users to establish who owns, or controls, what on the Internet. Susan Prosser of DomainTools brings TB&I up to date on how it works.
Protecting premium drinks brands online requires a proactive approach to infringement and a commitment to responsible promotion. TB&I spoke to Susan Gustafsson, general counsel at Pernod Ricard’s champagne and cognac division, Martell Mumm Perrier-Jouët.
As part of its new gTLD programme, ICANN has committed to establishing a Trademark Clearinghouse for protecting intellectual property rights. TB&I talks to Jan Corstens and Vicky Folens of Deloitte about the details.
Cyber attacks against your brand can be very damaging and costly to both your revenue and your reputation. Susan Prosser shows how you can resist, with the right tools.
With the arrival of new gTLDs, brands will have to be ever more watchful for online infringers, as Stéphanie Lacroix explains.
The online environment needs to be a key consideration when developing brands and slogans, says Petter Rindforth.