Several factors should be addressed when companies are considering whether to change the way they manage their domain name portfolios, says Matt Serlin of corporate domain name registrar Brandsight.
It has never been more important for shoppers to be extra cautious and keep in mind the risk of purchasing counterfeit, rather than genuine, goods online, says Simon Whitehouse, senior director, EMEA, at MarkMonitor.
Many more noteworthy brands across different industries have introduced their new domain name extensions in the past year. Samantha Demetriou of FairWinds Partners reports.
The uptake of 'dot brand' gTLDs is slow, but brands are increasingly finding clever ways to take advantage of the opportunities presented, as Matthieu Crédou, chief marketing officer at Afnic, describes.
Too many exclamation marks are one sign of a fake review says Stuart Fuller, director of communications at NetNames.
As we come to the end of 2015, the transitional situation surrounding ICANN and its members looks set to continue, says Matt Serlin of MarkMonitor.
The .feedback gTLD provides a new way for consumers to comment on and criticise brands, but not everyone is convinced by its business model. TBO reports.
A chance encounter with an illegal downloader provided food for thought on the attitudes of some pirates. Liam Maddock, director of operations at anti-piracy service DMCA Force, tells TBO what he learned from their conversation.
A recent report said that 40% of products sold online in China were counterfeit or “sub-standard”, raising fears that brand owners still face major challenges in protecting their IP. However, as TBO examines, there are reasons to be optimistic.
The Google Books copyright infringement case yielded a surprising result and all eyes are now on the Supreme Court, says Hillel Parness of Parness Law Firm.
The rise of vloggers—video bloggers—has attracted the attention of brands. However, despite the benefits an internet celebrity can bring to a brand there are also dangers. Dan Smith and Mathilda Davidson of Wragge Lawrence Graham & Co discuss why now is the time for advertisers to make sure they have their houses in order.