Several factors should be addressed when companies are considering whether to change the way they manage their domain name portfolios, says Matt Serlin of corporate domain name registrar Brandsight.
The fight against counterfeiting is about small marginal gains rather than one major offensive, and all brand owners and protection specialists have a role to play on the battleground, says Stuart Fuller of NetNames.
After a US comedian recently sued TV host Conan O’Brien for allegedly copying his jokes that were posted on Twitter, TBO considers whether such funny remarks can be protected by copyright and how protection might be enforced on social media.
Ever since 2012, when ICANN opened the application stage for new gTLDs, there have been claims that they will perform better in search results than existing suffixes. However, as TBO reports, that is not the case.
The pricing model for the .sucks gTLD has caused concern for many brand owners, say Flip Petillion of Crowell & Moring and Stuart Fuller of NetNames.
A US appeals court has ruled in a trademark dispute concerning search results on Amazon’s website that the rarely used doctrine of ‘initial interest confusion’ may apply to the case. TBO reports.
Now is the time for companies to prepare themselves for a ‘dot brand’ domain, says Roland LaPlante, chief marketing officer at Afilias, on behalf of NetNames.
Sponsored photographs on Instagram present brands with both opportunities and risks, while unofficial endorsements may also cause them headaches. TBO reports.
Quite possibly the most controversial TLD ever to have launched, .sucks is now on general sale. John Berard, chief executive of Vox Populi, the registry behind the contentious domain, gives his side of the story and explains why brands can benefit from a .sucks web address.
The British government is showing commitment to IP protection but there is still much to be done, says Mike Weatherley, former IP adviser to the prime minister.
With so much going on at ICANN, the resignation of chief executive Fadi Chehadé couldn’t have come at a trickier time. Greg Shatan, president of the IP constituency at the organisation, ponders who might step up to the plate and discusses the task he or she faces.