Several factors should be addressed when companies are considering whether to change the way they manage their domain name portfolios, says Matt Serlin of corporate domain name registrar Brandsight.
To establish goodwill for a trademark, it is vital to show that the product or service is provided to consumers in the UK and is not simply intended as advertising for a product or service provided elsewhere, as proven by the UK Supreme Court's recent judgment in Starbucks (HK) v Sky. Jeremy Blum and Flora Greenwood of Bristows discuss the case.
Mobile apps are changing consumers’ relationships with domain names, which could reduce the need for brands to register generic top-level-domains defensively, say Antony Gold and Lauren Somers of patent and trademark attorney firm HGF.
The .sucks domain has caused controversy among some brand owners due to its pricing structure, but the registry maintains it has done nothing wrong. TBO finds out more.
The coming months will show how brands rise to the challenges and opportunities of an internet audience that is still relatively uninformed about the new gTLD programme, says Samantha Demetriou of domain name strategy consultancy FairWinds Partners.
Proposed changes to performance rights licensing could result in a big increase in costs for music streaming services, says Paul Fakler of Arent Fox.
A fresh, contemporary online image is key to transitioning to the digital world, but sacrificing the original brand’s identity is highly risky, as Brett Heavner reports.
Monitoring services are the starting point for effective action against the abuse of brand names on the internet, says Andreas Soll of Key-Systems.
The launch of two new suffixes—.porn and .adult—will certainly get people talking and we can expect some out-of-the-box thinkers to bring some interesting new twists on the terms. Stuart Fuller of NetNames explains.
By 2017 there should be a new online dispute resolution court, called Her Majesty’s Online Court, so that many parties currently unable to use the small claims track can gain access to justice, as Gareth Dickson of Cooley explains.
When it comes to the crunch, the First Amendment is all about content and if it's more political than commercial then a passing off claim goes out of the window, as TBO reports.