A fresh look at domain name management
Several factors should be addressed when companies are considering whether to change the way they manage their domain name portfolios, says Matt Serlin of corporate domain name registrar Brandsight.
The meaning of links
Whether the presence of an internet hyperlink could potentially be a copyright-infringing communication is a continuing question for the European courts. Peder Oxhammar and James Whymark of Baker & McKenzie report.
Countering the Alibaba effect
Alibaba Group platforms are often at the top of the list of brand-infringing e-commerce websites, says Jan Maarten Laurijssen of Pointer Brand Protection. Here are some tips for how brands can stay safe and detect infringements.
Case review: Starbucks (HK) v Sky
To establish goodwill for a trademark, it is vital to show that the product or service is provided to consumers in the UK and is not simply intended as advertising for a product or service provided elsewhere, as proven by the UK Supreme Court's recent judgment in Starbucks (HK) v Sky. Jeremy Blum and Flora Greenwood of Bristows discuss the case.
Defensive domain name registrations: should brands be sucked in?
Mobile apps are changing consumers’ relationships with domain names, which could reduce the need for brands to register generic top-level-domains defensively, say Antony Gold and Lauren Somers of patent and trademark attorney firm HGF.
It sucks to be a brand
The .sucks domain has caused controversy among some brand owners due to its pricing structure, but the registry maintains it has done nothing wrong. TBO finds out more.
Rising to the new gTLD challenge
The coming months will show how brands rise to the challenges and opportunities of an internet audience that is still relatively uninformed about the new gTLD programme, says Samantha Demetriou of domain name strategy consultancy FairWinds Partners.
Choppy waters ahead for streaming services
Proposed changes to performance rights licensing could result in a big increase in costs for music streaming services, says Paul Fakler of Arent Fox.
Re-branding: be careful what you wish for
A fresh, contemporary online image is key to transitioning to the digital world, but sacrificing the original brand’s identity is highly risky, as Brett Heavner reports.
Advertorial feature: Taking care of business online
Monitoring services are the starting point for effective action against the abuse of brand names on the internet, says Andreas Soll of Key-Systems.
New gTLDs: Let’s be adult about porn
The launch of two new suffixes—.porn and .adult—will certainly get people talking and we can expect some out-of-the-box thinkers to bring some interesting new twists on the terms. Stuart Fuller of NetNames explains.