Brand protection and blockchain: the .luxe sunrise
With the sunrise period for the .luxe domain soon coming to an end, Sheri Falcon of Minds + Machines Group discusses efforts to bridge potentially obscure cryptocurrency activities happening on the dark web with the regulated surface web.
The ultimate in influencer marketing: TV product placement
Subtle—or more obvious—product placement can be an effective promotional tool, says Canadian branding and fashion lawyer Ashlee Froese.
Birkenstock takes a bold step
From January 2017, the German-based footwear company will no longer supply its products for Amazon to sell online and will not authorise any third party merchants to sell on the marketplace section of the online retailer, says Martin Ochs of Hamlins.
UDRP roundup: Wins for brand owners against bogus domain names
In the latest round-up of UDRP decisions, TBO brings news of victories for Philip Morris, Lego and Hugo Boss.
Lessons and questions from WIPO’s UDRP statistics
A review of cybersquatting filings at the World Intellectual Property Organization in 2015 provides some food for thought for brand owners, who need to make their voice heard as ICANN conducts a review of rights protection mechanisms. Gareth Dickson of Cooley reports.
Online brand protection war stories: a roundup from INTA 2016
The International Trademark Association’s 2016 annual meeting in Orlando in May included plenty of sessions covering online IP issues. Here we provide a rundown of five of the most interesting topics.
Tackling trademark trolls
Trademark trolls are no longer exclusively a big brand problem, but what can small and medium-sized enterprises do to combat the risks? Sharon Daboul, attorney at law firm EIP, has some practical suggestions.
They’re not faking it: China needs cooperation to combat counterfeiting
Social media platforms and brand owners would do well to stop pointing fingers and get involved in reducing the production and sale of counterfeit goods in China themselves, says Paul Mandell of Consero.
Protection: doing more with less
The number of trademarks owned by corporate entities is increasing but the cash to defend their expanding portfolios is not. Elisa Cooper, vice president of marketing for Lecorpio, has some suggestions for protection on a budget.
The perils of policing online marketplaces
Many large online marketplaces have taken some strides against counterfeiting, but have they gone far enough? Oliver Watson of Lewis Silkin investigates.
