Marketing gTLDs: start spreading the news
As only a tiny proportion of the general public is likely to know what new gTLDs are, marketing them successfully is very important. But who should be doing this, and what can they do? Andy Churley investigates.
KarmaKrowd: trading cards and prosthetic legs
Unlike many other crowdfunding platforms, KarmaKrowd offers project managers IP advice and assistance to ensure that their ideas are protected. TBO spoke to Cindy Summerfield about why she founded the service and how it can help.
Fluid trademarks: keeping them watertight
Fluid trademarks offer a new way for brands to engage with their customers, but given their shape-shifting nature and short shelf life, protecting them with IP is not straightforward. TBO investigates.
Should registries be the internet police?
If a website is found to infringe a brand owner’s IP rights, how much liability can be laid at the registry’s feet? TBO looks at the interesting situation confronting Nominet, the .uk domain registry.
Apple tops the brand charts
With only one non-tech company in Brand Finance’s 2014 top 10 valuable brands list, today’s winners are the ones that have monetised a good idea and reached customers speedily. TBO reports.
Brands in the palm of your hand
Domain names have never been as important as they are today, says Stuart Fuller of NetNames.
Right first time
Registering trademarks in the TMCH is an important opening move for companies towards protecting their brand. TBO spoke to Belgian TMCH agent bNamed.net about how it can help.
The best way to fight
As the number of web addresses rises and online brand protection costs increase, cultivating a cost-effective strategy for handling domain name disputes becomes essential. Don Moody and Khurram Nizami of New gTLD Disputes, a domain dispute outsourcing provider, answers TBO’s questions on the current state of dispute resolution.
The domain name gold rush
Although new generic top-level domains are coming thick and fast, brand owners shouldn’t forget about exploiting and protecting themselves in the existing addresses, as Anthony Beltran explains.
The .africa TLD presents a host of opportunities for the private and public sectors to participate in and celebrate Africa’s online growth, says Neil Dundas.