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Marketing gTLDs: start spreading the news

US27-06-2014Andy Churley

As only a tiny proportion of the general public is likely to know what new gTLDs are, marketing them successfully is very important. But who should be doing this, and what can they do? Andy Churley investigates.

KarmaKrowd: trading cards and prosthetic legs


Unlike many other crowdfunding platforms, KarmaKrowd offers project managers IP advice and assistance to ensure that their ideas are protected. TBO spoke to Cindy Summerfield about why she founded the service and how it can help.

Fluid trademarks: keeping them watertight

UK, USA01-05-2014

Fluid trademarks offer a new way for brands to engage with their customers, but given their shape-shifting nature and short shelf life, protecting them with IP is not straightforward. TBO investigates.

Should registries be the internet police?

France, UK01-05-2014

If a website is found to infringe a brand owner’s IP rights, how much liability can be laid at the registry’s feet? TBO looks at the interesting situation confronting Nominet, the .uk domain registry.

Apple tops the brand charts


With only one non-tech company in Brand Finance’s 2014 top 10 valuable brands list, today’s winners are the ones that have monetised a good idea and reached customers speedily. TBO reports.

Brands in the palm of your hand

01-05-2014Stuart Fuller

Domain names have never been as important as they are today, says Stuart Fuller of NetNames.

Right first time

01-05-2014Lieve De Kinder and Bart Mortelmans

Registering trademarks in the TMCH is an important opening move for companies towards protecting their brand. TBO spoke to Belgian TMCH agent about how it can help.

The best way to fight


As the number of web addresses rises and online brand protection costs increase, cultivating a cost-effective strategy for handling domain name disputes becomes essential. Don Moody and Khurram Nizami of New gTLD Disputes, a domain dispute outsourcing provider, answers TBO’s questions on the current state of dispute resolution.

The domain name gold rush

01-05-2014Anthony Beltran

Although new generic top-level domains are coming thick and fast, brand owners shouldn’t forget about exploiting and protecting themselves in the existing addresses, as Anthony Beltran explains.

Empowering Africa

South Africa01-05-2014Neil Dundas

The .africa TLD presents a host of opportunities for the private and public sectors to participate in and celebrate Africa’s online growth, says Neil Dundas.

Showing 51 to 60 of 79 results

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