A new era for China
Several changes to China’s Trademark Law will come into force on May 1, giving brand owners a short time to get to grips with them. Edward Chatterton explains the essentials.
Throwing your weight around
‘Trademark bullying’ is a highly evocative and divisive term. TBO examines the concept and discusses what rights owners should do to avoid being branded bullies.
gTLD Strategy Congress Preview
Hong Kong is the host city for the Asia Pac Digital Marketing & gTLD Strategy Congress, from May 14 to 15. TBO looks at the main talking points and catches up with two of the event’s speakers.
Developing a moving target
The integration of on and offline worlds via mobile phones and tablets offers a wonderfully creative future for marketers, says Chris Davenport.
KPMG: migrating from .com
Professional services firm KPMG has some ambitious plans for its .kpmg generic top-level domain. David Green, head of global digital marketing, told TB&I about the firm’s vision.
Philips: welcome to our gTLD
Details on branded generic top-level domain applications are thin on the ground, but Ingrid Baele, vice president at Philips intellectual property & standards, gave TB&I a preview of the .philips domain.
The dos and don’ts of online branding
While there are some excellent examples of how to market a brand successfully online, businesses using the Internet and social media must be aware of the pitfalls. Sinéad Gray, the social media lead at integrated communications agency Kindred, explains what’s clever and what’s not.
The new gTLDs are here: are you prepared?
Now the first new generic top-level domains have been approved, Stuart Fuller examines what brands should be doing to prepare for the new Internet landscape.
Tis the season: Christmas campaigns
The launch of a big name’s Christmas campaign has become an event in itself in recent years. TB&I looks at what they offer for brands, the secrets of their success and the pitfalls.
Conference call Marques: save the best for last
Monte Carlo was the host of this year’s Marques trademark conference. WIPR provides a roundup of some of the biggest talking points.
