INTA's The Designs Conference: Power of Design
Design is an integral part of our everyday lives—from the clothes we wear and smartphones we use, to the cars we drive and websites we visit. Although the beauty or ease of function of a well-designed product is easy to appreciate, design delivers its real value by providing a means for us to readily differentiate products in the marketplace and by adding value to the bottom line of the companies that create such designs. Protecting these valuable design assets in a global marketplace is becoming increasingly important to companies of all sizes. Join the International Trademark Association (INTA) in London on February 26 and 27 for the 2018 Designs Conference: The Power of Design, where leading business and legal experts will teach us how to harness the power of designs and navigate the challenges of obtaining valid and enforceable protection.