Despite representing around a third of new gTLD applicants, very few brand owners have yet to take the plunge and launch their own registry. TBO finds out why.
Since the new gTLD programme was introduced, brand owners’ pulses have hardly been racing. Stuart Fuller finds out why.
The mobile app market is growing fast, especially in the travel sector, and the most popular ones will need to be alert to attempts to counterfeit them. TBO reports.
The success of the new ‘dot brand’ gTLDs will largely depend on how well the first-mover adopters manage their domains and educate their customers, says Ingrid Baele.
The new gTLD expansion has provoked some ‘so what?’ responses, so Roland LaPlante is here to discuss the main benefits of a ‘dot brand’ and review some important marketing trends.
Musicians, publishers, websites and internet users all need to stay up to speed with issues of copyright protection, says John Illsley.
‘Yooview’, ‘Channel Me’ and ‘MyView’ are some of the potential new names for YouView TV should the internet TV service have to rebrand following two trademark cases, as Sharon Daboul explains.
Downloaders of unauthorised movies might not all be the criminals and rogues the film companies and IP professionals portray them as, Lexi Alexander tells TBO.
A growing number of companies are battling counterfeiting by educating their customers on fake goods and the dangers they could bring, as Stuart Fuller explains.
Research suggests that seven out of ten of the most shared ‘World Cup’ adverts were for brands with no official relationship with the competition. So is the campaign against ambush marketing lost, at least when it comes to digital media? And what might that mean for the Glasgow Commonwealth Games? Dan Smith investigates.