E-books give writers the chance to find an audience but also leave them vulnerable to piracy, so publishers are coming up with new strategies to deal with the problem. TBO reports.
As only a tiny proportion of the general public is likely to know what new gTLDs are, marketing them successfully is very important. But who should be doing this, and what can they do? Andy Churley investigates.
The URS allows trademark owners to quickly tackle clear-cut cases of cybersquatting, but its high burden of proof is just one hurdle to overcome. David Weslow explains what we can learn from some of the early cases.
A record number of attendees headed to ICANN 50 in London, the first time the organisation’s public meeting has been hosted in the UK capital. TBO reports on the highlights, which include Google’s story about gTLDs.
Partnerships between fashion retailers and high-end designers, both online and on the high street, could help eliminate some of the incentive for consumers to buy counterfeit goods, although some in the industry remain sceptical. TBO investigates.
The FIFA World Cup in Brazil is set to attract more than one million football fans this summer, but they must be wary of being duped by websites selling fake tickets, as Stuart Fuller explains.
For the first time Russian courts have clarified that using a trademark as an advertising keyword can constitute IP infringement. Igor Motsnyi provides an update on the case and predicts its implications.
A block on fake profile pages is one of many new proposals for regulating drug companies’ advertising on social media. Brett Heavner and Brian Westley report on the wide-ranging draft rules.
Pinterest, CBS and Visa International were just some of the companies providing advice on brand promotion and protection at the International Trademark Association’s annual meeting in Hong Kong. TBO reports on the event, which ran from May 10 to 14.
Unlike many other crowdfunding platforms, KarmaKrowd offers project managers IP advice and assistance to ensure that their ideas are protected. TBO spoke to Cindy Summerfield about why she founded the service and how it can help.