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The dos and don’ts of online branding

International19-12-2013Sinéad Gray

While there are some excellent examples of how to market a brand successfully online, businesses using the Internet and social media must be aware of the pitfalls. Sinéad Gray, the social media lead at integrated communications agency Kindred, explains what’s clever and what’s not.

Snapshot: Backupify

US19-12-2013

Backupify allows app users to back up information they save to the cloud. TB&I spoke to chief executive Rob May about how it works.

Philips: welcome to our gTLD

International19-12-2013

Details on branded generic top-level domain applications are thin on the ground, but Ingrid Baele, vice president at Philips intellectual property & standards, gave TB&I a preview of the .philips domain.

KPMG: migrating from .com

International19-12-2013

Professional services firm KPMG has some ambitious plans for its .kpmg generic top-level domain. David Green, head of global digital marketing, told TB&I about the firm’s vision.

Football licensing: a whole new ball game

EU, United Kingdom19-12-2013

Licensing football on television was once a simple task. However, as competition between channels grows, so does the battle for obtaining rights. TB&I looks at the rights industry in Europe.

Developing a moving target

International19-12-2013Chris Davenport

The integration of on and offline worlds via mobile phones and tablets offers a wonderfully creative future for marketers, says Chris Davenport.

Crunching the new gTLD numbers

US19-12-2013

With the first sunrise periods open, TB&I provides some useful statistics on the new gTLDs and what the numbers mean for trademark owners.

Conference call Marques: save the best for last

International01-11-2013

Monte Carlo was the host of this year’s Marques trademark conference. WIPR provides a roundup of some of the biggest talking points.

A new frontier: IP in Saudi Arabia

Saudi Arabia01-11-2013

As counterfeiters become ever more sophisticated in their attempts to circumvent the reach of law enforcement authorities, Saudi Arabia is at the forefront of efforts to tackle them. WIPR talks to His Excellency Mr Saleh M S AlKhaliwi, director general of Saudi Customs.

13 from 2013: cases of the year

International01-11-2013

Courts across the world have been busy dealing with some high-profile intellectual property disputes this year. WIPR picks 13 of the most interesting and examines their implications.

Showing 191 to 200 of 318 results

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