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Re-branding: be careful what you wish for

US17-04-2015Brett Heavner

A fresh, contemporary online image is key to transitioning to the digital world, but sacrificing the original brand’s identity is highly risky, as Brett Heavner reports.

Advertorial feature: Taking care of business online

International17-04-2015Andreas Soll

Monitoring services are the starting point for effective action against the abuse of brand names on the internet, says Andreas Soll of Key-Systems.

New gTLDs: Let’s be adult about porn

International17-04-2015Stuart Fuller

The launch of two new suffixes—.porn and .adult—will certainly get people talking and we can expect some out-of-the-box thinkers to bring some interesting new twists on the terms. Stuart Fuller of NetNames explains.

Online dispute resolution: A radical solution

EU, UK17-04-2015Gareth Dickson

By 2017 there should be a new online dispute resolution court, called Her Majesty’s Online Court, so that many parties currently unable to use the small claims track can gain access to justice, as Gareth Dickson of Cooley explains.

On the political campaign trail

UK, US17-04-2015

When it comes to the crunch, the First Amendment is all about content and if it's more political than commercial then a passing off claim goes out of the window, as TBO reports.

Jade Johnson interview: an athlete’s take on rule 40


With the IOC set to review some of its rules on advertising around the Olympic Games, TBO spoke to British long jumper Jade Johnson about the interplay between the rights of sponsors and athletes.

Olympic Rights: Preventing an ambush


The IOC has a chance to come up with new advertising rules to address the grey area of official commercial sponsors’ and athletes’ rights during Rio 2016. TBO reports.

Alibaba Focus: New hope for right owners

China17-04-2015Ed Chatterton

The Chinese government is hoping that an increased emphasis on protecting IP, including on Alibaba Group’s websites, will help the country foster innovation. Ed Chatterton reports.

Alibaba Focus: E-commerce powerhouse triumphs in Russian trademark fight

Russia17-04-2015Igor Motsnyi

China’s Alibaba Group has successfully cancelled the Russian trademark registration for ‘Alibaba/Алибаба’, on the grounds that it has an interest in the mark. Igor Motsnyi reports.

How to tackle brandjacking

International17-04-2015Elisa Cooper

Brands need to recognise and respond to the increasing sophistication of the rogue trader’s mind. Elisa Cooper of MarkMonitor outlines some important tips.

Showing 81 to 90 of 318 results

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