Re-branding: be careful what you wish for
A fresh, contemporary online image is key to transitioning to the digital world, but sacrificing the original brand’s identity is highly risky, as Brett Heavner reports.
Advertorial feature: Taking care of business online
Monitoring services are the starting point for effective action against the abuse of brand names on the internet, says Andreas Soll of Key-Systems.
New gTLDs: Let’s be adult about porn
The launch of two new suffixes—.porn and .adult—will certainly get people talking and we can expect some out-of-the-box thinkers to bring some interesting new twists on the terms. Stuart Fuller of NetNames explains.
Online dispute resolution: A radical solution
By 2017 there should be a new online dispute resolution court, called Her Majesty’s Online Court, so that many parties currently unable to use the small claims track can gain access to justice, as Gareth Dickson of Cooley explains.
On the political campaign trail
When it comes to the crunch, the First Amendment is all about content and if it's more political than commercial then a passing off claim goes out of the window, as TBO reports.
Jade Johnson interview: an athlete’s take on rule 40
With the IOC set to review some of its rules on advertising around the Olympic Games, TBO spoke to British long jumper Jade Johnson about the interplay between the rights of sponsors and athletes.
Olympic Rights: Preventing an ambush
The IOC has a chance to come up with new advertising rules to address the grey area of official commercial sponsors’ and athletes’ rights during Rio 2016. TBO reports.
Alibaba Focus: New hope for right owners
The Chinese government is hoping that an increased emphasis on protecting IP, including on Alibaba Group’s websites, will help the country foster innovation. Ed Chatterton reports.
Alibaba Focus: E-commerce powerhouse triumphs in Russian trademark fight
China’s Alibaba Group has successfully cancelled the Russian trademark registration for ‘Alibaba/Алибаба’, on the grounds that it has an interest in the mark. Igor Motsnyi reports.
How to tackle brandjacking
Brands need to recognise and respond to the increasing sophistication of the rogue trader’s mind. Elisa Cooper of MarkMonitor outlines some important tips.
