Alibaba reveals updates to IP protection platform


Alibaba reveals updates to IP protection platform

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Chinese e-commerce company Alibaba has revealed “significant” enhancements to its IP protection (IPP) platform.

It uses “advanced data models” to speed up the handling of takedown requests from brands and rights holders, and offers a more streamlined experience to users globally, according to a statement today, August 10, from Alibaba’s news website Alizila.

The company also stated that in the first month since the soft launch, “nearly all” IP takedown requests were handled within 24 hours.

In total, 83 IP takedown requests were granted.

At a conference held last week, Alibaba also added that it has been clamping down on people using “trademarked key words”, which target specific audiences through search engines.

“Alibaba is using advanced algorithms to identify, block and remove such listings and root out repeat offenders,” it said in a statement.

“Through the end of July, valid complaints about misuse of trademarked keywords have dropped 84% from a year earlier.”

Alibaba also said it has improved the overall IPP platform user experience, creating a single website for rights holders and brands to register and file takedown requests across all of Alibaba’s marketplaces. 

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