Apple has hired a former social media and marketing director for Nike and Burberry as it looks to boost its online presence.
Musa Tariq will take on the role as digital marketing director at the California-based technology company.
Apple is one of the few brands to not have a dedicated social media page for the brand itself. It does, however, have Twitter accounts for iTunes-related services.
It is not known whether Tariq will help Apple to launch its own dedicated social media page.
Tariq was previously global senior director of social media and community for Nike, and also spent three years as global director of digital marketing at Burberry.
Nike, Burberry, Apple, social media, Musa Tariq