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Bars and clubs will now be able to use their own generic top-level domain (gTLD) following the launch of .bar.
Opened to the general public yesterday, July 20, the new domain name will enable bars, nightclubs and manufacturers in the industry to personalise their websites.
It was launched with a celebration at London’s Sanderson Hotel.
The gTLD has already attracted companies in the bar and nightlife scene, such as Wynn Resorts and Harry’s Bar.
Ben Crawford, CEO of domain name registry CentralNic, which offers the .bar gTLD, said it was a “long-awaited pleasure” to launch it.
Aaron Grego, chief executive of Punto 2012, CentralNic’s partner, said .bar would connect the bar and club industry with customers online.
“This is a perfect opportunity for businesses to grab a simple and easy-to-use domain name that describes their bar or club with a descriptive name,” Grego said.
CentralNic, .bar, gTLD