Brands’ luck is in with .irish St Patrick’s Day launch


The sunrise period for the .irish generic top-level-domain (gTLD) has opened for trademark owners.

Managed by the registry service Dot-Irish, the sunrise period opened yesterday (March 17) and will close on May 16.

The launch tied in with the St Patrick’s Day, a national holiday in Ireland to commemorate St Patrick, the country’s primary patron saint.

According to the registry’s website, .irish is a new TLD for the “global Irish community” that can be used by businesses, brands, organisations and people all over the world to market and develop products and services while clearly identifying with the word ‘Irish’.

“.irish provides a truly meaningful domain name that clearly says Irish,” the company said.

A landrush stage—a “premium phase” open to the general public during which high-value non-trademarked names can be applied for—will open on May 21.

The general availability phase is set to start on June 25.

gTLDs, .Irish, domain names, St Patrick’s Day, sunrise period

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