Corporate domain name registrar Brandsight has hired Matt Serlin from MarkMonitor and Elisa Cooper from Lecorpio.
Serlin, who will be responsible for all domain operations at Brandsight, was vice president of global client services and operations at MarkMonitor, a brand protection and domain management specialist.
Cooper joins from IP management company Lecorpio, where she was head of marketing, and in her new role will lead Brandsight’s marketing strategy and execution. She has previously worked for MarkMonitor.
Both are veterans of the domain name industry and have direct experience working with ICANN—Serlin as a former chair of the registrar constituency and Cooper as a previous head of the business constituency.
Phil Lodico, Brandsight CEO, said he was confident that with the help of Serlin and Cooper, the company will “build solutions that will transform and modernise the way companies manage their domain name portfolios”.
Brandsight was founded earlier this year and is based in New York.
Brandsight, MarkMonitor, Lecorpio