Brands flock to .tickets gTLD
20-08-2015
ChameleonsEye / Shutterstock.com (Broadway, Manhattan, New York City, pictured)
The company that runs several theatres in New York’s Broadway district has launched a broadway.tickets web address.
The Schubert Organization, Broadway’s largest theatre owner, launched the site today, September 21.
According to Accent Media, the registry for the .tickets generic top-level-domain, the Schubert Organization has registered more than 50 .tickets domain names, including 17 for the Broadway theatres it manages.
The Shubert Organization has also acquired a 10% stake in Accent Media.
Last month, TBO reported that Amazon, Yahoo and football club Real Madrid were among the companies that signed up for a domain during its sunrise period in July this year.
Gary Fisher, co-chief executive of Accent Media, said: “This deal with the Shubert Organization offers a template for future premium name deals.”
Robert Wankel, co-chief executive of The Shubert Organization, added: “We have invested in Accent Media and the ‘.tickets’ gTLD to take advantage of new opportunities which will enhance our ability to provide the best possible ticket-buying experience for our customers.”
The domain went on general sale on September 14.
Accent Media, The Schubert Organization, Broadway.tickets, Broadway, gTLD, .tickets, domain name, Gary Fisher, Robert Wankel,
