Curtain lifted on


Curtain lifted on

ChameleonsEye / (Broadway, Manhattan, New York City, pictured)

The company that runs several theatres in New York’s Broadway district has launched a web address.

The Schubert Organization, Broadway’s largest theatre owner, launched the site today, September 21.

According to Accent Media, the registry for the .tickets generic top-level-domain, the Schubert Organization has registered more than 50 .tickets domain names, including 17 for the Broadway theatres it manages.

The Shubert Organization has also acquired a 10% stake in Accent Media.

Last month, TBO reported that Amazon, Yahoo and football club Real Madrid were among the companies that signed up for a domain during its sunrise period in July this year.

Gary Fisher, co-chief executive of Accent Media, said: “This deal with the Shubert Organization offers a template for future premium name deals.”

Robert Wankel, co-chief executive of The Shubert Organization, added: “We have invested in Accent Media and the ‘.tickets’ gTLD to take advantage of new opportunities which will enhance our ability to provide the best possible ticket-buying experience for our customers.”

The domain went on general sale on September 14.

Accent Media, The Schubert Organization,, Broadway, gTLD, .tickets, domain name, Gary Fisher, Robert Wankel,

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