Directi launches .pw domain


Trademark owners (with marks registered before December 1, 2012) can apply to protect their rights in the new .pw namespace from December 3, 2012 to February 8, 2013.

Directi, which announced the generic ‘professional web’ domain this October, has a sunrise process catering for brand owners, allowing them to secure their marks. Details can be found on the registry website at 

A landrush period will open from February 18, 2013 to March 18, 2013, before general availability (GA) commences on March 25, 2013. The registry has said there will be no restrictions on GA registration. 

Registrars offering the domain include Key-Systems, Com Laude, Hexonet, IP Mirror, 101Domain, Safenames, United Domains, MailClub, Marcaria, EPAG, Lexsynergy,, CSC, Instra and RU-Center. A full list of accredited registrars is available on the Registry website. (

UK based CentralNic will provide the back-end registry technology to Directi.

This article was first published on 14 November 2012 in World IP Review

.pw, gTLDs, domain name, professional web, Directi

Trademarks and Brands Online