Emojis to be accepted within .fm domain names

Domain name registry dotFM, a subsidiary of US-based BRS Media, has announced that emojis will be accepted within .fm domain names.

dotFM announced yesterday, April 16, that it has officially launched emoji-based domain names. This will allow companies to use an expressive digital image—such as a smiley face or heart—to be used within domain names.

George Bundy, chairman and CEO of BRS Media, said that the business is thrilled to launch emojis under the .fm top-level domain (TLD).

“Emoji branding is the next frontier in creative digital marketing and we look forward to the originality and inspiring usage of emoji domains by dotFM clients,” he explained.

Emoji-based domain names are available using a mix of letters and Emoji Version 5.0 characters. They are available for registration under the .fm registry, as well as dotRadio extensions of .radio.fm and .radio.am, also part of BRS Media’s portfolio.

“Today, emojis are incorporated in all aspects of consumers’ online conversations: mobile devices, social media, texting, messaging, and now web domains,” added Bundy. “dotFM is excited to be one of only a few prime TLDs to support emoji-based domain names.”