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Google has said it is planning to launch its own domain name registrar that will allow users to “search, find, purchase and transfer" web addresses.
Google Domains will help businesses looking to set up an online presence, according to the search company.
In a statement, Google said it has collaborated with four firms that specialise in building websites - Squarespace, Wix, Weebly, and Shopify - to help businesses create one of their own.
The registrar service will allow customers to buy or transfer domains, including com, .biz and .org, for $12 a year.
It is not fully active - it is an invitation-only beta testing service - but Google said it was giving “a small group of people” the chance to use it and send feedback on their experience.
“We want input on all the ways we can help make finding, buying, transferring and managing a domain a simple and transparent experience,” Google said.
Google’s announcement follows the news that domain name registrar GoDaddy has filed papers to raise $100 million through an initial public offering.
Google, domain name registrar, ICANN, domain names