Greggs lands PR coup following image hack


British baker Greggs has responded creatively to the online hacking of its logo by offering Google free doughnuts to fix the problem quickly.

An internet user had notified Greggs after searching for it on Google and noticing its logo had been tampered with. The hacked logo read “providing sh** to scum for 70 years”.

Greggs, the UK’s largest bakery chain, began trending on Twitter on August 19 and was inundated with tweets about the problem.

The company asked Google to rectify the problem before messaging the search company’s UK Twitter account to say “fix it and they’re yours!!!” with a picture of a tray of doughnuts.

In response, Google said: “Sorry, we’re on it. Throw in a sausage roll and we’ll get it done ASAP. #fixgreggs”

After Google fixed the problem shortly after, announcing it with the hashtag “#FixedGreggs”, it tweeted an image of an empty-looking board with crumbs on it and the message “#ategreggs”.

Accompanied by a picture, Greggs then suggested Google should base its next ‘doodle’ on the word ‘Google’ made out of sausage rolls.  

As reported by TBO, the Google ‘doodle’, a re-worked version of the Google logo, is an example of a fluid trademark, one that is presented in an unconventional way.  

Image source: Greggs Twitter account

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