IACC and Amazon partner on brand engagement


IACC and Amazon partner on brand engagement

Warchi / iStockphoto.com

The International AntiCounterfeiting Coalition (IACC) and Amazon have united to enhance collaboration and anti-counterfeiting efforts between the online retailer and IACC members.

Yesterday, April 26, the parties announced they had signed a memorandum of understanding which will see the IACC work with Amazon on the assessment of potential infringement, reporting and enforcement.

More than 40,000 brands worldwide are already enrolled in Amazon’s brand registry, which features tools for brands to protect their IP on Amazon’s websites.

The IACC plans to combine Amazon’s expertise, information and resources with those of its partners to fight counterfeiting.

Bob Barchiesi, president of the IACC, said: “By working with Amazon, the IACC continues its outreach to all stakeholders facing this insidious threat.

“Through collaboration, creativity, and a common commitment to a safe and trusted marketplace, we will continue to iterate and drive real solutions. We are excited to continue our relationship with Amazon through this new and worthwhile endeavour.”

Dharmesh Mehta, vice president of Amazon customer and brand protection, said the company had made “tremendous” progress in protecting customers and brands.

Mehta added: “But, there’s always more to do and this effort with the IACC will help us learn and continue to improve our systems.”

In April last year, the IACC and the Police Intellectual Property Crime Unit, which is based at the City of London Police, revealed a joint initiative aimed at taking down websites selling counterfeits.

The IACC’s RogueBlock programme targets online counterfeiters by terminating merchant accounts that illicit websites use to receive payments.

IACC, Amazon, brand protection, brand engagement, collaboration, brand registry, counterfeits, anti-counterfeiting,

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