ICANN delegates ‘dot brands’ to Ferrari, Fiat and NBA

ICANN has delegated new generic top-level domains (gTLDs) including .ferrari, .fiat and .nba.

After completing the new gTLD programme review, a new address becomes part of the internet when it is delegated and is introduced to the internet’s authoritative database, known as the root zone.

On August 2, Alfa Romeo, Ferrari, Fiat and the National Basketball Association were among several companies to have their ‘dot brand’ strings delegated.

TBO has covered a number of articles about ‘dot brands’, which can be viewed below:

Brand gTLDs to thrive, says NetNames report

'Dot brand' registries: dragging their feet

Insights into the world of ‘dot brands’

Online brand protection war stories: a roundup from INTA 2016

This was first published on World IP Review.