UK law firm Irwin Mitchell has appointed Katrina Burchell, who specialises in brand protection, to its IP team.
Based in London, Burchell is a qualified European trademark attorney and has experience in areas such as corporate transactions and IP litigation.
She joins from Kering, which owns brands including Gucci and Stella McCartney, where she was IP director. Before that she was head of trademarks at Unilever.
Irwin Mitchell’s IP team proves advice on a range of IP matters, from domain names to online brand monitoring.
Georgie Collins, partner at Irwin Mitchell, said Burchell is a “real coup” for the firm.
“Katrina understands how to price and market brands-led IP products and services effectively and efficiently without compromising quality. As a result of her role at Unilever she also understands that there are some aspects of trademark filing and prosecution work that are process driven and can be systemised and managed more efficiently.”
This article was first published on World IP Review on April 10.
irwin mitchell, kering, katrina burchell, gucci