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Supermarket chain Sainsbury’s has started a trial scheme selling its Tu clothes range online, according to This is Money.
The financial website says the scheme will feature almost 30 different in-house designs by the supermarket and will be available to customers in the English Midlands, with a launch across the UK expected next year.
Last year, the supermarket rebranded the Tu clothing range in an investment that expanded availability to 395 stores across the UK.
The company celebrated the ten-year anniversary of the launch of the Tu clothing range with a blog post featuring TV presenter Louise Redknapp selecting and modelling her favourite items from the range.
Sainsbury’s did not respond immediately to requests for comment.
Sainsbury’s; Tu; online branding; fashion.