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British department store Selfridges has started selling Cartier branded goods online in the first partnership of its kind between the companies.
Customers can buy jewellery, watches, accessories and fragrances on Selfridges’ site, with Tank and Ballon de Cartier among the company’s signature brands in stock.
They are available through Selfridges’ click-and-collect service, which allows customers to pick up a purchased item the next day if they order it by 4pm on that day.
Cartier is the first brand from the Wonder Room, a section of Selfridges’ Oxford Street store in London that hosts several luxury companies, to sell its products on selfridges.com.
The move also means Selfridges is the first department store to sell Cartier goods online.
A Cartier spokesman told news site Retail Week: “This is the first partnership of its kind for both Cartier and Selfridges, providing an opportunity for clients to purchase online but still experience the magic of the legendary Cartier red box.
“Clients will come into the boutique to pick up their purchase and still receive the same level of service expected if you were to buy direct in-store.”
Founded in 1847, Cartier is headquartered in Paris and is a subsidiary of Swiss luxury goods company Richemont. On Selfridges’ site, Cartier appears on its list of “top brands”, along with Chanel, Ralph Lauren and others.
Cartier; Selfridges; luxury goods; Ballon de Cartier