Taras Vyshnya / Shutterstock.com
Sydney’s own generic top-level domain (gTLD) has officially become available to non trademark owners.
Interested registrants can now buy one of the domains during the landrush stage, which opened today (December 4).
It follows the sunrise period that was limited to trademark owners.
Adrian Kinderis, chief executive of ARI Registry Services, the Australian domain name registry managing .sydney, said the gTLD will provide businesses, individuals and service providers with an “innovative way” to show an affiliation to the city.
The .sydney domains can be purchased from retailers such as Crazy Domains, Instra, Melbourne IT and Netregistry.
Those interested in applying for a .sydney web address should visit www.nic.sydney.
Sydney joins the likes of New York, London, Melbourne and other cities around the world in acquiring its own gTLD.
gTLD, Sydney, landrush, .sydney